Paid Social Lead

Who We Are 

Founded in London in 2009, Ultimate Performance (UP) has grown into a global leader in body transformation, with 27 private gyms across four continents — from Los Angeles to Sydney. Our reputation is built on delivering exceptional, measurable results through science-backed training and nutrition programs, tailored to each client. 

The Role

We’re looking for a Paid Social Lead to own and execute our paid social strategy across Meta, LinkedIn, and emerging platforms. You’ll lead full-funnel growth campaigns, from ideation to execution, driving customer acquisition and engagement at every stage of the journey. You’ll be the driving force behind ad ideation and creative strategy, working closely with designers and videographers to craft and test new concepts, formats, and messaging. 

This role is not just about optimising ads, it’s about pushing boundaries, finding new ways to captivate audiences, and constantly refining our creative approach to stay ahead of the competition. 

If you love developing scroll-stopping ads, testing bold creative ideas, and scaling performance through data-driven insights, this is the perfect opportunity to make a real impact at a world-class brand that’s redefining personal training. 

What You’ll Do

• Own the creative strategy for paid social developing high-impact, high-converting ad concepts. 

• Generate fresh, compelling creative angles, messaging, and storytelling techniques to engage audiences across platforms. 

• Collaborate with video producers, designers, and content teams to create platform-optimized ads for different audience segments. 

• Ensure each ad aligns with the customer journey: awareness, consideration, conversion, and retention. 

• Lead a culture of testing constantly iterating on visuals, messaging, and formats based on performance insights. 

• Plan, build, and manage paid social campaigns across Meta, LinkedIn, and other emerging platforms. 

• Optimize campaigns daily using data-driven decisions, scaling winners and cutting underperformers fast. 

• Conduct structured A/B tests to identify top-performing creative and targeting combinations. 

• Work closely with the data team to measure performance beyond CTRs understanding true impact on revenue and growth. 

• Develop a comprehensive paid social strategy tailored to every stage of the funnel: cold traffic, retargeting, conversions, and post-purchase. 

• Discover and test new audiences through lookalikes, interest-based segments, and retargeting tactics. 

• Stay ahead of platform trends, algorithm updates, and creative best practices to keep U.P. at the cutting edge of performance marketing. 

• Collaborate with website and CRM teams to ensure seamless user journeys from ad to landing page to follow-up. 

What we’re looking for

• A creative thinker with a strong passion for storytelling and ad ideation. 

• Proven experience in paid social advertising with a track record of driving performance. 

• Obsessive about testing and optimization—always hunting for better-performing creative. 

• Deep knowledge of Meta Ads Manager and other paid social platforms. 

• Strong understanding of media buying, audience targeting, and campaign strategy. 

• Analytical and data-savvy, with a performance-driven mindset. 

• Highly collaborative, with experience working across creative, data, and marketing teams. 
• Proactive, innovative, and always pushing creative boundaries. 
   

What we value 

At UP, we believe in high standards and personal accountability. We look for people who embody our values: 

Results-Driven: You focus on outcomes that genuinely move the needle 

Own It: You take full ownership, wins, failures, & everything in between. 

Passion for Progress: You’re driven by growth, not just the finish line. 

Supportive & Personalised: You adapt your approach because no two people (or challenges) are the same 

What You’ll Get 

Here’s what you can expect when you join the UP team: 

• 25 days holiday, plus bank holidays 
• Pension scheme: salary sacrifice with employer contributions 

• Simply Health policy: claim back costs for dental, optical, physio, massage & more 

• Exclusive UP discounts, including 40% off our supplements, books, and partner offers 

• Personal Training discounts: up to 50% off our world-class transformation programme (up to 36 sessions a year) for you and a loved one 

• Salary sacrifice benefits: Cycle to Work, Tech, and Home schemes 

• Employee Assistance Programme: free 24/7 mental health, counselling, and financial advice 

• Free group fitness classes at our Manchester gym in Spinningfields 

• Hybrid working: two days per week working from home 

If you’re interested in the Paid Social Lead role, please apply now!

All job applicants are required to have a valid right to work.

Your data will be stored by Ultimate Performance and will be used by our HR and recruitment teams for the purpose of managing your application