SEO Content Writer

Are you a creative wordsmith with a passion for crafting content that not only engages but also ranks? We’re looking for a talented SEO Content Writer to join our team on a hybrid basis from one of our key sites in Stockton, Newcastle, or Manchester. In this role, you’ll play a pivotal part in creating compelling, search-optimised content that drives visibility, boosts online performance, and helps our clients stand out in competitive markets.

As an SEO Content Writer, you'll be responsible for creating high-quality, strategically optimised content across various formats and platforms. You'll play a key role in implementing content strategies, conducting thorough keyword research, and supporting client-facing activities to drive measurable results.

Your core duties involve writing on-page content for a diverse range of clients, encompassing landing pages, blog posts, CMS pages, interactive content and white papers. This content should naturally incorporate relevant keywords and internal links, leveraging your skilled use of SEO tools like SEMrush and Ahrefs. You'll be proficient in creating both short and long-form content, ensuring all approved material is uploaded to the correct platform following best practices. You'll be adept at managing multiple deadlines and projects simultaneously through effective personal time and task management, and contribute to content for other marketing channels (Marketplaces, Social, Email), where appropriate. A key part of your role will be assisting with content tracking and providing insights on performance, and creating content plans. Crucially, you will be responsible for planning content across the entire marketing funnel, leveraging keyword research, understanding user intent, and creating detailed personas to inform your content strategy. You will also maintain strong relationships with clients and internal teams.

• Write optimised landing page content, including keywords and internal links.
• Write optimised blog content, including keywords, internal links, optimised titles, and embedded images.
• Create content for a range of audiences, including B2C and B2B customers, with an understanding of the full funnel and how to write for every stage.
• Possess strong research capabilities to inform content creation.
• Proactively lead content planning for a wide range of content types, spanning all areas of the marketing funnel, including in-depth keyword research, understanding of intent types, and a deep understanding of personas.
• Create written content for content marketing campaigns.
• Create content for Online Marketing channels, including Marketplaces, Social, and Email.
• Upload content to the relevant areas of the client's site using platforms such as Shopify and Magento, and Visualsoft.
• Work closely with SEO Strategy and the wider team to support quarterly and yearly content strategy creation.
• Carry out keyword research using various tools (Google Keyword Planner, Ahrefs, SEM Rush).
• Create brand and customer personas with an understanding of purchasing motivations, pain points and blockers across multiple personas.
• Support with client-facing meetings with an SEO Account Director present.
• Manage your own workload and maintain individual and team KPIs.
• Be responsible for own time and task management, ensuring efficient project delivery.
• Demonstrate the ability to meet deadlines and manage multiple projects simultaneously.
• Work with designers & developers to create on-site content pieces (CMS pages, guides, interactive content).
• Own client communications relating to Content approvals, showcasing a deep understanding of the value proposition and relationships with clients. 
• Provide assistance with tracking, reporting, and providing detailed analysis of content performance.
• Attend & deliver presentations in client-facing meetings independently if needed.
• Spot opportunities for content to be activated in multi-modal formats across various other marketing channels. 
• Continually expand knowledge & understanding of wider SEO practices.

• Experience writing for the web.
• A good understanding of how to create content that attracts a range of audiences and personas. 
• Basic knowledge & understanding of wider SEO practices or willingness to learn
• A meticulous approach to grammar, spelling, blog structure, and providing the highest-quality copy possible.
• Ability to come up with creative content ideas.
• Excellent time management and communication skills.
• A willingness to learn how wider SEO (including technical, outreach & strategy) works alongside content creation.
• Ability to foster strong relationships at all levels.

• Competitive basic salary with great progression options
• Unlimited paid holidays - yes that's not a typo!
• Hybrid working
• Medicash Cash Plan – covering everything from medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy
• Employee Assistance Programme – access to Vivup for mental health support, financial guidance, and wellbeing resources
• Great working environments; our Stockton on Tees and Manchester workspaces are also dog friendly
• A high-performance MacBook
• VS Perks, have a monthly treat on us; from Amazon vouchers, Playstation credits, ASOS, H&M to Just Eat, there's something for everyone!
• Free breakfast, fruit, hot and cold drinks and protein shakes
• Friday afternoon drinks to wind down for the weekend
• Pension scheme to help you save for the future
• Paid volunteering days
• Cycle to work scheme
• Discounts across our brands
• Regular team social events
• Training & development

So if you think you’ve got what it takes to join one of the UK’s leading eCommerce agencies we’d love to hear from you.

A little formality… by applying you implicitly consent to us processing your personal data for review for this vacancy only.

We champion our clients
We believe in every retailer's potential to succeed online and celebrate each milestone of their journey with them.

We are one team
We believe in the power of collaboration - within our teams and with our clients. Together, there’s nothing we can’t achieve.

We create change
The future of eCommerce is always evolving. Where others see uncertainty, we see an opportunity to lead.

We care about what matters
We are committed to making the world a little brighter and doing what’s best for our people, our community, and our planet.

Help us find the right talent to join our team, and get a handsome reward in return. It couldn’t be easier - if you know someone that could be an ideal candidate, either refer them directly to us or simply ask them to include your details as the referer when they apply. If they land the job with us as a direct result of your referral, you get the bounty!

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Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspective.

We believe passionately that a diverse workforce is central to our success so we welcome applications from all sections of the community.