Senior Manager - Marketing

As a Senior Manager - Marketing, you will be responsible for developing, implementing, executing, and measuring strategic marketing plans. You will demonstrate a clear understanding of B2B businesses and how to build awareness around Wesco’s products, services, and solutions to satisfy business’ needs. You will coach and mentor a marketing team who will execute day-to-day marketing activities, deliver quality work, meet deadlines, and be responsive to changing business needs. You will develop creative marketing strategies and fulfill execution plans.

Responsibilities:

• Develop a strong marketing team.
• Manage and coordinate marketing activities for assigned strategic business units or areas, spanning market intelligence, customer engagement, sales enablement, market awareness, and demand generation.
• Develop, manage and measure marketing campaigns in collaboration with other marketing and business leaders, including evaluation of marketing plans and development of strategies to respond to changing market and competitive conditions. 
• Support strategic relationships and co-operative marketing programs with key suppliers, setting priorities, resolving issues, managing funding, and ensuring proper resourcing. 
• Utilize Wesco’s project management systems to ensure programs are completed on time and on budget and communicate results, best practices, and successes.
• Understand and interpret customer and sales data to identify opportunities in market and drive profitable sales growth. 
• Research new marketing approaches, products, services, and solutions to identify future growth opportunities.

Qualifications:

• Bachelors Degree – Marketing or Business Administration required; Masters Degree - Business Administration, Marketing Communications, Advertising, or Marketing preferred
• 8+ years experience in product or field marketing
• 5+ years experience in strategic business planning
• 2+ years experience in a business to business (B2B) industry 
• Experience in recruiting, developing and managing on-site and remote personnel
• Strong digital skills, creativity and entrepreneurial drive 
• Strong written and verbal communication skills
• Strong research and analytics skills
• Highly organized and detail-oriented
• Ability to work in a fast-paced, dynamic environment
• Ability to influence others, meet deadlines, and deliver results
• Ability to navigate complex matrix businesses 
• 5+ years experience in marketing with a Fortune 500 company preferred
• Industry knowledge, including suppliers, customers, and competitors preferred
• Ability to travel up to 25%