Senior Digital Insight Analyst

At Debenhams Group, we are a diverse portfolio of five core brands (boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams) alongside a dynamic marketplace model and a growing financial services division, it keeps us pretty busy!

We don’t stand still, we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we’re on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible.

We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers, people who bring fresh thinking, relentless energy, and the drive to make an impact. 

Be brave. Be creative. Be a community.

THE ROLE 
As part of Debenhams Group digital insights team you’ll work closely with our Brand Leaders, this is an exciting opportunity for a data professional to join and have a substantial impact in a dynamic and growing business.

As a Senior Insights Analyst, you will be working proactively as part of a discipline aligned analytics team to develop a deep understanding the business and provide insight that makes a real difference in terms of revenue uplift and bottom-line efficiencies. This would suit someone with strong analytical expertise and knowledge of the Consumer / Retail sector looking for a role that will provide some autonomy and accountability.

This role will involve working consultatively with a large base of stakeholders across multiple brands and providing clear and engaging reports and insights into a wide variety of topics.

If you are inquisitive and have great attention to detail this is an opportunity to have a big impact!

WHAT YOU'LL BE DOING  

• Getting into the detail of how the brands operate, understanding key processes so that you can build meaningful insight in support of those processes
• Analysing data using a variety of query languages such as SQL, Python and R
• Support the business stakeholders with self-service analytics, ensure key performance metrics are being used and properly understood throughout the business and offer the use of AI/ML where appropriate
• Identifying patterns and trends in data to diagnose problems or quantify the size or risk of an opportunity
• Bring insight to life through the art of data storytelling, making sure key messages land with stakeholders and that there is no room for ambiguity
• Working collaboratively with peers and stakeholders to solve problems as a team
• Sharing experience and knowledge with those less experienced than yourself and helping everyone in data grow
• Work and share best practice across Group brands. This includes working with key stakeholders to understand the nuances of the different brands and context around current process flows.
• Aid in the development and training of the junior team members.
• Champion Data as a corporate asset, increasing Data Literacy across boohoo Group.
• Analysing Digital marketing performance and working with key stakeholders to drive performance focusing on KPIs such as new customer acquisition, sales and ROI.
• Working with VM/UX teams to analyse the PLT customer journey and support in the optimisation of the customer experience across both web and app.
• Support in the wider team in understanding PLT’s Digital marketplace app with focus on the efficiency of driving users/installs.

WHAT WE ARE LOOKING FOR

• Experienced in analytics using a variety of query languages such SQL, Python and R
• Experienced in partnering with stakeholders to understand their challenges and then finding ways to use data to help them
• Highly numerate and commercially aware
• Comfortable using a variety of BI tools to visualise insight and help you tell stories with data
• Some exposure to statistical modelling would be great but not essential (e.g., predictive modelling, forecasting, segmentation etc)
• Strong stakeholder management skills

• Self-motivated and enthusiastic approach to work
• Team player, able to work with multiple business leads to achieve objectives
• Ability to work to tight deadlines
• Experience in analysing channel performance E.g. Organic, Direct, Digital Marketing channels, focusing where appropriate on ROAS/ROI, CPA.
• Experience with analysing different success metrics across the digital marketing mix with appreciation of how attribution impacts measurement.
• Exposure to understanding the onsite/ on-app customer experience and how browsing/shopping conversion funnels impacts business performance.

 WHY JOIN US 

2025 is a year for making bold moves, delivering real results, and driving forward with unstoppable momentum. If that excites you, then you belong at Debenhams Group.

Let’s lead the change together. 🚀 

#LI-LF1 #LI-insights