Senior Customer Insight Analyst

At Debenhams Group, we are a diverse portfolio of five core brands (boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams) alongside a dynamic marketplace model and a growing financial services division, it keeps us pretty busy!

We don’t stand still, we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we’re on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible.

We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers, people who bring fresh thinking, relentless energy, and the drive to make an impact. 

Be brave. Be creative. Be a community.

THE ROLE

This is the team in charge of the end-to-end data ingestion, curation, governance, real-time reporting, analytics and insights for Debenhams Group. We want to enable more automated data-driven decisions through Artificial Intelligence and Machine Learning. We work with real-time reporting, keeping the business up-to-date on the brands’ commercial performance hour by hour, every single day.

This is a 12 month FTC, based onsite at our Manchester office.

WHAT YOU'LL BE DOING

• Market and customer insight generation (identifying and collecting appropriate customer, competitor and market data such as pricing, market share, proposition changes, etc).
• Join up insights from across different sources to provide the business with a holistic understanding of the market.
• Working with external agencies and data providers, ensuring timely delivery of relevant and actionable insights.
• Design and deliver periodic reporting highlighting trends and monitoring KPIs.
• Be able to communicate analysis outputs to wider teams within the group to help support delivery.
• Apply industry knowledge to interpret data and improve performance.
• Aid in coaching a junior insight analyst, helping them overcome technical challenges and expanding the depth of their commercial experience.
• Establish trusted & business criterial frameworks for measuring and monitoring key performance indictors.
• Work alongside Marketing, IT, UX, Visual Merchandising (Product Teams) and Customer teams to be able improve reporting and analysis.
• Build systems/processes to transform raw data into actionable business insights.

WHAT WE'RE LOOKING FOR

• Understanding or interest in AI (Gemini/Claude)
• System skills (particularly Excel and PowerPoint).
• Understanding and experience of working with Power BI / Looker
• Ecommerce / Online / Marketing – understanding of Google Analytics / Big Query / customer behaviour / digital metrics (e.g., conversion rates, ROAS, ROI etc).
• Analytical skills combined with strong commercial acumen.
• Team player – assisting colleagues by completing tasks outside of own job role when requested, including supporting associated companies.
• Commercial experience with an understanding of ecommerce, retail or FMCG data / information requirements.
• Stakeholder management and a general appreciation of stakeholder analysis and reporting needs.
• Understanding of basic digital attribution and digital marketing principles.

WHY JOIN US 

2026 is a year for making bold moves, delivering real results, and driving forward with unstoppable momentum. If that excites you, then you belong at Debenhams Group.

Let’s lead the change together. 🚀 

#LI-LF1 #LI-onsite #LI-customerinisghts