Regional Sales Manager

About Charlotte Tilbury Beauty
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About The Role

The Regional Sales Manager role is responsible for leading a defined group of retailers/areas within a regional market, to deliver market leading retail sales and growth by engaging and leading the Field Sales Manager population/ Flagship Manager population.  The role is responsible for clear and consistent messaging across the entire region, enabling the sharing of best practise and reporting, analysing and reacting to immediate trade risks and opportunities, Whilst managing the inflating and deflating of costs in line with trading patterns, and having overall accountability of the sales, profitability and productivity of their region.  They will strive to have consistency across retailers in all Key Performance Indicators including: footfall and conversion, average transaction value, customer experience, data capture, social advocacy and eNPS scores both in the air and on the ground.

 *Please note - This role can be based anywhere within the UK. You will be comfortable with occasional travel to the London HQ, typically the role will be work from home Monday & Friday with store visits in between.*

Role Accountabilities

Commercial Leadership:

Deliver retail sales in line with forecast commitments, achieving total retail sales across the region, Ensuring optimum and consistent KPI performance (as set out within the REOP strategy)

Work with the SNAM on store level forecasts ,and align on associated targets with the Retail Sales and Operations Manager

Ensure robust action is being taken week on week, and at mid-week to optimise sales performance with the Field Sales Managers

Deliver reporting for the region that can be dissected easily and is presentable to Senior Stakeholders

Optimise ways of working alongside the Senior Training Managers. between the FTM and FSM population to enable swift reaction to trade whether that be course correcting or sharing best practise

High Performance Team

Lead and manage the team of Field Sales Managers, ensuring each manager has clear objectives in line with the sprint process

Work with the Retail People Partner of the region to support you in the delivery of your retail people plan.

Lead initiatives and actively encourage action plans to address engagement needs identified from Peakon, building a culture of inclusion and motivation within your defined region, enabling consistency within the retail teams.

Work alongside the Senior Training Managers to ensure commercial and development training needs are met within the region

To analyse HR stats and labour turnover for the areas within your region and identify and action plan with the FSM any off track areas, including consistency of ER and performance management

To ensure that artist deployment and contract spread, and productivity are optimised within your region and are being addressed

To own team engagement in the region by holding listening groups at least bi-annually with appropriate action taken, or fed back to the relevant stakeholder

To make recommendations to the Retail Sales and Operations Manager on how to further drive engagement, optimise productivity and ensure operational excellence

Retail Sales Strategy

Taking the Retail sales and operations strategy define the strategy for the regional retailers, and work with the FSMs to ensure this is distilled into individual store strategy

Work in close collaboration with the Senior Training Managers to develop a launch and sustain plans for all stores and NPD, to ensure all Charlotte Tilbury Beauty stores reach #1 ranking across all partner department stores

Review the strategy regularly in the moment to ensure that it is being delivered and feeding back any barriers/ shortfalls where support is required

Where applicable, ensure there is differentiation of the department store concession, free standing stores, and Specialty model, contributing to the marketing and service initiatives in both environments, based on customer and store insight; work closely with the Pro Artistry team to support the creation of artistry centres of excellence in our flagship stores and a high level of artistry in all

Identify and capitalise on opportunities to drive brand awareness, performance, and market share across the region, with a particular focus on consistency across areas

Set standards across the estate for executional excellence, supporting the development and embedding of new processes and working cross-functionally to improve brand presentation and NPD moments in your areas

Work with the Retail Operations Team to ensure communication with the field is effective and timely and feedback fluidly where improvements can be made

Always driving the omnichannel sales number where there is no conflict of interest with retail partners, and Commercial social advocacy initiatives where applicable

Have good relationships with all Retailer Store Managers, and ensure the FSMs are optimising their department manager relationships, to optimise brand presence and realise incremental opportunities at store level

Effective Cost Optimisation

Distribute and control retail staffing costs via the FSMs, and provide recommendations to the Retail Sales and Operations Manager where staffing needs to be flexed up or down depending on trade patterns, and present the relevant business case outside of the forecast cycle. Ensure in store retail partners are aligned to cost share, and written evidence is obtained.

Review recruitment stats for your region and progress with the recruitment team weekly

Sign off and submit to finance your regions commission files, informing the Retail Sales and Operations Manager of any discrepancies

Ensure the FSMs are sticking to their T and E budgets, and take the appropriate action

Reporting Relationships

Reporting to the Head of Retail sales

Direct reports of Field Sales Managers and Flagship store managers

About You

Able to travel within the region - UK

Strong field management or multi‑site experience with a track record of developing talent and driving growth

Strong people focus and passion for team development

Target‑driven with strong numerical and analytical skills

Confident communicator with excellent presentation skills

Personable, approachable, and able to build rapport quickly

Strong influencing skills

Self‑starter who can motivate themselves and others

Comfortable with ambiguity and solution‑oriented

Highly organised with the ability to manage and adapt to multiple priorities

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!

• We offer a structured induction programme – Charlotte’s Magic Academy. This exclusive and bespoke induction trains on all aspects of the role that you will need to succeed in providing red carpet customer experience with follow up training provided during your first months of employment. Focusing on artistry and commerce, you will gain a full understanding of our artistry and service expectations
• Structured career development – our team of industry experts are here to support and work with you to explore your learning potential and career goals
• You receive exclusive launches of our incredible products before anyone else – not only that, but you even receive a full Charlotte Tilbury Look on completion of Charlotte’s Magic Academy so you can be a true brand advocate.
• Other fabulous benefits such as birthdays off work, team sales incentives and many more.