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Marketing Business Partner - Health & Care

Civica
Remote friendly (Altrincham England United Kingdom)
Worldwide

About Us 

We’re Civica, and we create software that helps deliver critical services for citizens all around the world. From local government, to education, health, and care, over 5,000 public bodies across the globe use our software to provide essential services to over 100 million citizens. 

Our aspiration is to be a GovTech champion everywhere we work, supporting the needs of citizens and those who serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point in our journey to realise that aspiration. 

Why you will love this opportunity as Marketing Business Partner - Health & Care at Civica

The Marketing Business Partner is the strategic connector between Marketing, Sales and the Health & Care market team. You will translate commercial priorities into focused, insight‑driven marketing plans that generate pipeline, accelerate revenue and support expansion. This role ensures all activity is aligned to sector strategy, buyer needs and the regulatory environment, while elevating Civica’s position across the Health & Care ecosystem.

What you will do to be successful in this role

  • Translate commercial and sector priorities into focused marketing plans that drive pipeline, revenue and expansion in the Health market.
  • Align marketing activity with revenue targets, pipeline gaps and quarterly priorities in partnership with Sales and the Health leadership team.
  • Build deep buyer and market insight, turning policy, regulatory change and persona understanding into relevant campaign themes.
  • Shape and coordinate multi‑channel campaigns that address funnel gaps and generate qualified pipeline, working closely with digital, content and events teams.
  • Own market‑level marketing KPIs, using data to assess performance, optimise activity and surface risks early.
  • Ensure strong cross‑functional alignment, feeding market insight into product and content teams and managing prioritisation where capacity is limited.

  • Proven experience in B2B Enterprise SaaS with a strong grasp of complex, multi‑stakeholder organisations
  • A commercial mindset, confident working with revenue targets, pipeline metrics and market‑level priorities.
  • Strong ability to translate market, buyer and regulatory insight into focused, commercially aligned marketing plans.
  • Skilled in shaping and coordinating multi‑channel demand generation campaigns that drive qualified pipeline.
  • Data‑literate, able to interpret funnel performance, assess campaign effectiveness and make evidence‑based decisions.
  • Able to balance strategic planning with hands‑on delivery, collaborating effectively across Sales, Product and central marketing teams

Why You'll Love Working with Us

As a company, we're passionate about what we do and the citizens we serve. If you, too, want to champion the use of technology in public services to improve outcomes for citizens and public sector organizations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve career growth, and make a real difference to people and communities.

We know that when our people are happy, they work better and have greater job satisfaction. Here's what you can expect:

Time Off & Work-Life Balance

✔ 25 Days Annual Leave + bank holidays – plus the option to buy up to 10 extra days!
✔ Days of Difference – Up to 3 extra days off for volunteering.
 
Financial Well-being & Security

✔ Pension Contributions – 5% employer match to support your future.
✔ Income Protection – Up to 75% salary cover for long-term illness.
✔ Life Assurance – 4x salary tax-free lump sum.
✔ Critical Illness Cover – £25,000 lump sum (extendable to dependents).

 

Health & Perks

✔ Private Medical Insurance – Fast access to private healthcare.
✔ Health Cash Plan – Claim back physio, therapies & more.
✔ Dental Insurance – Cover for routine & emergency care.
✔ Affinity Groups – Join employee-led communities.
✔ Bounty Bonus – Refer a friend & get rewarded.

 

At Civica, we are committed to building an inclusive and diverse workplace where everyone feels valued and supported. We believe that a variety of perspectives drives innovation and excellence, and we welcome applicants from all backgrounds, cultures, and experiences.

We are an equal opportunity employer. We do not discriminate based on race, ethnicity, religion, gender, sexual orientation, disability, age, or any other legally protected characteristic. Our recruitment process is designed to ensure fairness and transparency, so every candidate has an equal chance to contribute to our mission.

If you need any adjustments or accommodations to participate in our recruitment process, please let us know. We are here to support you.