Head of Corporate Marketing, Brand & Creative

We’re Civica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens. 

Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realise that aspiration. 

Why you will love this opportunity as Head of Corporate Marketing at Civica 

As Head of Corporate Marketing at Civica you will be at the heart of shaping a meaningful, purpose-driven GovTech brand that impacts communities worldwide.  

This is a true leadership role where you define and protect brand identity while driving creative excellence across every touchpoint. 

You’ll lead a talented in-house marketing team inspiring designers and copywriters to deliver high-quality, commercially impactful work. The role offers the opportunity to elevate Civica’s market presence and position it as a distinctive and trusted industry leader. 

You’ll work closely with senior stakeholders, including the CEO office, influencing corporate narrative and thought leadership. A standout aspect is the focus on innovation embedding AI and automation to transform how creative work is delivered. 
 

What you will do to be successful in this role  

Responsibilities: 

• Define and steward Civica's brand strategy, visual identity system, and tone of voice, ensuring that the brand is expressed consistently, compellingly, and with appropriate differentiation across all channels, markets, and audience segments.   
• Lead the Brand and Creative team, to deliver high-quality creative work at pace, maintaining clear briefs, creative standards, and production workflows that meet the demands of a busy multi-channel marketing function.   

•  Champion the adoption of AI and automation tools within the Brand and Creative team, working in close partnership with the Marketing Technology function to evaluate, deploy, and embed tools  

•  Act as the primary marketing partner to the PR and Communications function, collaborating on the development of Civica's corporate narrative, executive thought leadership positioning, and the strategic campaign to establish Civica as a GovTech champion

• Proven brand strategy and creative leadership capability, with a track record of building or transforming a brand in a SaaS or technology environment, and the ability to lead a creative team to consistently high standards.   

• Strong editorial and visual communication skills, with the ability to evaluate and direct creative work across both copy and design disciplines and to maintain a compelling and coherent brand voice across all formats.   

• Ability to translate complex product and business narratives into compelling, audience-relevant stories, with specific experience developing corporate positioning and thought leadership content that builds credibility with senior public sector or enterprise buyers.   

• Confident and credible stakeholder manager, capable of partnering effectively with senior marketing leadership & C-Suite 

We Want You to Bring Your Whole Self to Work 

There is no such thing as the perfect candidate, so if you think you have what it takes but don't necessarily meet every single point on the list above, please still get in touch. We'd love to have a chat and see if you could be a great fit. 

Why You'll Love Working with Us 

As a company, we're passionate about what we do and the citizens we serve. If you, too, want to champion the use of technology in public services to improve outcomes for citizens and public sector organizations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve career growth, and make a real difference to people and communities.  

We know that when our people are happy, they work better and have greater job satisfaction. Here's what you can expect: 

Head of Corporate Marketing 

Hybrid 

Description 

We’re Civica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens. 

Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realise that aspiration. 

Why you will love this opportunity as Head of Corporate Marketing at Civica 

As Head of Corporate Marketing at Civica you will be at the heart of shaping a meaningful, purpose-driven GovTech brand that impacts communities worldwide.  

This is a true leadership role where you define and protect brand identity while driving creative excellence across every touchpoint. 

You’ll lead a talented in-house marketing team inspiring designers and copywriters to deliver high-quality, commercially impactful work. The role offers the opportunity to elevate Civica’s market presence and position it as a distinctive and trusted industry leader. 

You’ll work closely with senior stakeholders, including the CEO office, influencing corporate narrative and thought leadership. A standout aspect is the focus on innovation embedding AI and automation to transform how creative work is delivered. 
 

What you will do to be successful in this role  

Responsibilities: 

• Define and steward Civica's brand strategy, visual identity system, and tone of voice, ensuring that the brand is expressed consistently, compellingly, and with appropriate differentiation across all channels, markets, and audience segments.   
• Lead the Brand and Creative team, to deliver high-quality creative work at pace, maintaining clear briefs, creative standards, and production workflows that meet the demands of a busy multi-channel marketing function.   

• Champion the adoption of AI and automation tools within the Brand and Creative team, working in close partnership with the Marketing Technology function to evaluate, deploy, and embed tools  

• Act as the primary marketing partner to the PR and Communications function, collaborating on the development of Civica's corporate narrative, executive thought leadership positioning, and the strategic campaign to establish Civica as a GovTech champion 

Requirements: 

• Proven brand strategy and creative leadership capability, with a track record of building or transforming a brand in a SaaS or technology environment, and the ability to lead a creative team to consistently high standards.   

• Strong editorial and visual communication skills, with the ability to evaluate and direct creative work across both copy and design disciplines and to maintain a compelling and coherent brand voice across all formats.   

• Ability to translate complex product and business narratives into compelling, audience-relevant stories, with specific experience developing corporate positioning and thought leadership content that builds credibility with senior public sector or enterprise buyers.   

• Confident and credible stakeholder manager, capable of partnering effectively with senior marketing leadership & C-Suite 

We Want You to Bring Your Whole Self to Work 

There is no such thing as the perfect candidate, so if you think you have what it takes but don't necessarily meet every single point on the list above, please still get in touch. We'd love to have a chat and see if you could be a great fit. 

Why You'll Love Working with Us 

As a company, we're passionate about what we do and the citizens we serve. If you, too, want to champion the use of technology in public services to improve outcomes for citizens and public sector organizations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve career growth, and make a real difference to people and communities.  

We know that when our people are happy, they work better and have greater job satisfaction. Here's what you can expect: 
 

Benefits 

Time Off & Work-Life Balance 

✔ 25 Days Annual Leave + bank holidays – plus the option to buy up to 10 extra days! 
✔ Days of Difference – Up to 3 extra days off for volunteering. 

Financial Well-being & Security 

✔ Pension Contributions – 5% employer match to support your future. 
✔ Income Protection – Up to 75% salary cover for long-term illness. 
✔ Life Assurance – 4x salary tax-free lump sum. 
✔ Critical Illness Cover – £25,000 lump sum (extendable to dependents). 

Health & Perks 

✔ Private Medical Insurance – Fast access to private healthcare. 
✔ Health Cash Plan – Claim back physio, therapies & more. 
✔ Dental Insurance – Cover for routine & emergency care. 

✔ Electric Vehicle (EV) Scheme – A wide range of electric & hybrid vehicles. 
✔ Affinity Groups – Join employee-led communities. 
✔ Bounty Bonus – Refer a friend & get rewarded. 

At Civica, we are committed to building an inclusive and diverse workplace where everyone feels valued and supported. We believe that a variety of perspectives drives innovation and excellence, and we welcome applicants from all backgrounds, cultures, and experiences. 

We are an equal opportunity employer. We do not discriminate based on race, ethnicity, religion, gender, sexual orientation, disability, age, or any other legally protected characteristic. Our recruitment process is designed to ensure fairness and transparency, so every candidate has an equal chance to contribute to our mission. 

If you need any adjustments or accommodations to participate in our recruitment process, please let us know. We are here to support you.