Digital Insight Analyst

At Debenhams Group, we are a diverse portfolio of five core brands (boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams) alongside a dynamic marketplace model and a growing financial services division, it keeps us pretty busy!

We don’t stand still, we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we’re on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible.

We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers, people who bring fresh thinking, relentless energy, and the drive to make an impact. 

Be brave. Be creative. Be a community.

THE ROLE 

As part of Debenhams Group Data & Analytics team you will work closely with our Brand Leaders, this is an exciting opportunity for a data professional to join and have a substantial impact in a dynamic and growing business.

This role will involve working consultatively with a large base of stakeholders across multiple brands and providing clear and engaging reports and insights into a wide variety of topics.

You will be working proactively as part of the Digital analytics team to develop a deep understanding the business and provide insight that makes a real difference in terms of revenue uplift and bottom-line efficiencies.

If you are inquisitive and have great attention to detail this is an opportunity to have a big impact!

WHAT YOU'LL BE DOING  

• Getting into the detail of how the brand operates, understanding key processes so that you can build meaningful insight in support of those processes
• Analysing data using a variety of query languages such as SQL, Python and R
• Identifying patterns and trends in data to diagnose problems or quantify the size or risk of an opportunity
• Bring insight to life through the art of data storytelling, making sure key messages land with stakeholders and that there is no room for ambiguity
• Working collaboratively with peers and stakeholders to solve problems as a team
• Sharing experience and knowledge with those less experienced than yourself and helping everyone in data grow
• Champion Data as a corporate asset, increasing Data Literacy across boohoo Group.

WHAT WE ARE LOOKING FOR

• Relevant experience within a digital marketing position or equivalent analytics position
• Relevant experience querying using SQL either in (Big Query, SQL Server or Similar), Python and R (desirable)
• Must have experience in cross channel digital measurement
• Must have knowledge of KPIs for Brand and Performance marketing channels
• Self-motivated and enthusiastic approach to work
• Team player, able to work with multiple business leads to achieve objectives
• Ability to work to tight deadlines
• Hunger to partner with business stakeholders to understand their challenges and then finding ways to use data to help them
• Highly numerate and commercially aware
• Comfortable using a variety of BI tools to visualise insight and help you tell stories with data (desirable)
• Experience of measuring incrementality and delivering recommendations to stakeholders (desirable)
• Some exposure to statistical modelling would be great but not essential (e.g., predictive modelling, forecasting, segmentation etc) (desirable)
• Strong stakeholder management skills

The team

In Data, we charge towards commercial aims. Out proactive business partnering, advice and forecasting, give the Group confidence to succeed. We are all about delivering world-class data, addressing limitations, overcoming challenges, and ensuring the business invests in the right things

WHY JOIN US 

2025 is a year for making bold moves, delivering real results, and driving forward with unstoppable momentum. If that excites you, then you belong at Debenhams Group.

Let’s lead the change together. 🚀 

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